1st mandela day in nyc

// Here is one for nonprofits & activism. On July 18th, the 1st Mandela Day campaign will explode in NYC. The video, print, outdoor and online promotion by agency Gotham (nice site!) and the Nelson Mandela Foundation directs New Yorkers to volunteer 67 minutes of their time to help others, which relates to the 67 years Mr. Mandela has spent fighting social injustice. (I do hope viral volunteerism is the result).