old school evian roller babies

// Some find this spot creepy but it makes me laugh. The concept in Evian’s campaign is “Live Young,” Evian natural mineral water promoted their “roller babies the film” advert above, which is the sequel to the Babies Underwater Ballet advertising campaign of 1998. Amazing ad agency BETC Euro RSCG used computerized special effects to animate the Evian babies in a way that captivates. Evian brand manager, Michael Aidan, spoke to consumers by saying, “expect more from a big brand, emotion and dream. This is what we want to achieve, hence this breakaway and back to roots campaign.”