// Amnesty International Switzerland created multi-award-winning poster campaigns for human rights abuse. They are in your face and may cause wincing. The campaign was created by Zürich based advertising agency Walker (the world’s smallest ad agency), put out 200 posters that show scenes of human rights abuse from around the world. Pius Walker, the Swiss who took on the campaign’s art direction, copywriting and overall creative direction, says ‘Advertising for touchy subjects doesn’t profit from exaggeration, what was needed here was the simplest truth being told in the simplest way. Something no one can argue with is harder to ignore.’ The ads were created using images taken by reporters who had actually witnessed the scenes & could record the abuse as it happened. The images were then juxtaposed with local background images.