the dark knight


// I came across the winner of the Cannes 2009 Cyber Grand Prix for the viral category. Pretty impressive, 42 Entertainment started the viral marketing campaign using the film’s “Why So Serious?” tagline. It became a true multimedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles. Play the video & see for yourself.