CMDglobal evolves



// I found this piece of noteworthy info today in my inbox. CMDglobal is preparing for a complete transformation. The company spent 4 yrs building a slew of great creative brand related case studies. Here is more on the changes, CMDglobal has invested heavily in a next-generation online service, Cream, which will replace CMD at the end of this month. Building on the repository of case studies we have from, the new site will also feature daily news and analysis, ‘How to…’ guides, expert opinion, reports and industry research. Cream will enhanced search function, more video and community tools for ease of sharing marketing insight. There will also be a number of new tools including the Creativity Index, which benchmarks agencies according to their creative output and a Competitor Tracker, which allows users to gauge the quality of media innovation and engagement within rival brands.