newad get’s protected with Coppertone


// Newad was hired to represent one of my favorite sunscreen brands, Coppertone. Marketing Magazine reports: The agency presented the Coppertone Sun Protection Patrol experience, which aims to educate and promote in a way that’s “very fun,” she said. Gervais said it’s rare for a client to bring a pitch concept directly to market without alteration, “but what they bought is exactly what we have in field. So it’s great because they are listening to our recommendations and the client moved forward with our plan.”The program, which launched earlier this month, includes branded street and mobile teams. Until the end of July the street teams will be handing out samples and educational materials in Montreal, Vancouver, and Toronto.