eminem relapse campaign


// Eminem released his highly-anticipated sixth studio album “Relapse” this month, five years since he created Encore. I listened to a few tracks available on YouTube. To hype the release of  the album Interscope Records, with Los Angeles agency Omelet and Robot Films, created a fictitious world that borrows themes from the rapper’s music and his real-life experiences with drug abuse.Worth a read: How Eminem’s Marketing Team Is Using Twitter to Build Buzz By using Twitter to dispense short, often disturbing thoughts and links to multimedia components revolving around a mental institution, they’ve helped make the album the most highly anticipated hip-hop release of the year. –Comp of AdAge