festival winners


// The 2009 Festival of Media Awards were announced last week. Media Agency Network of the Year Winner was Starcom MediaVest Group, Media Owner of the Year Winner went to Microsoft Advertising, Agency of the Year Winner was Digitas USA, The Creativity Award Winner (in the category for best targeted campaign) went to Ha’Poalim Mortgage Bank, MediaCom, Israel. See the link to Cream Global’s wicked posting of the ad spot. Ha’Poalim Mortgage targeted young couples and weddings as a prime consumer market (wedding crashers anyone?). The bank created a product designed to appeal to newly weds, offering a competitive rate, the ability to take a payment holiday and no penalties for early redemption. Capitalizing on tradition, the co then posted a congratulations card, an Ikea gift voucher and an invitation to meet with the Ha’Poalim mortgage team to discuss the special mortgage package. See the spot to get a true taste of the campaig, Isreali style!