let it shine

// Watch out, it takes a few moments for the black to fade before the video begins. The new “Let It Shine” video produced for Honda by agency Wieden + Kennedy in Amsterdam was an exceptionally different spot. Hundreds of car headlights were used to build one of the world’s largest LED screens. The commercial was the first spot for Honda’s new environmental brand, a new affordable hybrid on the market (The Honda Insight). Vimeo brings you on an interesting ‘behind the scenes’ tour of the commercial online as well.