// C-Tweeters (not to be mistaken with cTweet.com for celebrity brand connections) are CEO’s choosing to Twitter to increase their own profile or their brand’s awreness…or both. Tony Hsieh (@zappos – he was on celebrity apprentice), Zappos CEO, has is considered the gold standard for CEO tweeting. His comfortable style leverages both the brand he helped create and his own personal voice. AdAge mentions “He has gained a reputation for responsiveness and accessibility via Twitter that has come to epitomize the entire Zappos aesthetic”.