musing mascots


// I have been thinking about mascots and their relevance today. I passed a few on the way to a meeting today…It does serve as communication to the brand as powerful as a logo would, it may even be an extension to one. A great example is Mastercard’s Supermarket icons spot (by McCann Erickson, NY). It features advertising mascot legends like Charlie the Tuna, Mr. Peanut, Mr.Clean, the Pillsbury Doughboy, The Green Giant veg endorser and more. Apparently, the greatest Mascot of all time was the Marlboro cowboy (who I thought was 50 when I was a kid) & ended up winning many awards.