visa & the art of go

// This month Visa Inc launched their new global ad campaign called “go”. The artistic worldwide campaign focuses on Visa’s core growth strategy, getting consumer and business spending from cash and checks to a better form of electronic payment, Visa. One of many commercial spots can now be viewed (see above). The campaign established a single global marketing message that was executed locally for maximum relevance.

Here in Canada, we have the privilege of looking at 3 home grown artists who interpret “Go” by creating public art installations in Toronto, Montreal & Vancouver. I love Shayne’s design of the word made from hundreds of branches which you can view here. By the way, it definitely resembles Shayne’s infamous piece of work called  “Out of the Blue” located on Queen Street West in front of the Museum of Canadian Contemporary Art.

Artists: Jill Anholt – Vancouver, Shayne Dark – Toronto & Benny Nemerofsky Ramsay – Montréal