So the best place to introduce a new product: Japan. The worst place: China.
Those are among the findings of a new study published in the September/October issue of Marketing Science called “Global Takeoff of New Products: Culture, Wealth or Vanishing Differences,” which claims to be the first global analysis of its kind.
I had to include that because it was too interesting.
Now for IDEA…
If you can swing it, the Ideas Conference in New York City on
Oct 30 08 is worth going to (even if it is $795!).
Topics like “Letting Big Ideas Off The Leash and Making Sure They Don’t Bite”and “The Anatomy Of A Mashup” are on the agenda. Sponsored by Yahoo!
You can get more details at idea08.com
– Source: AdAge & Creativity