putting irish luck into axe




// Unilever launched a St.Patrick’s Day themed campaign for its Axe brand of male products, with Twitter. See the decked out in green base for the campaign @ TweetMeImIrish.com, where  you can create your own phrase instead of  ‘Kiss Me I’m Irish” and replace the words Kiss & Irish to send to tweet friends. The site was created by U.S. firm JB Chicago and runs through St. Patrick’s Day. Toronto’s Zig and Harbinger PR are handling Canadian promotion for the campaign, which consists of messaging on Axe Canada’s Facebook page and media outreach.