heavy pr for the p-nut


// American peanut producers and farmers are calling in pr to help avert the p crisis. Peanut born salmonella breakout killed 9 + caused a recall on 3.000 peanut products. The National Peanut Board has brought in heavy PR outreach to form campaigns within print, TV, radio and outdoor advertising to help rebuild consumer confidence. Yikes, I recently enjoyed a peanut butter sandwich this week…I can’t go without these adorable & delicious…nuts/legumes!

Peanuts, along with beans and peas, belong to the single plant family, Leguminosae. Legumes are edible seeds enclosed in pods. While their physical structure and nutritional benefits more closely resemble that of other legumes, their use in diets and cuisines more closely resembles that of nuts.