Bridezilla: Humiliation or Great Promo?

What do you think? Set up a group of women (20 brides) in their dresses to compete climbing a mountain of wedding cake to search for a 25,000 prize in Times Square would do it to promote Season 5 of Bridezillas?
Fun, catchy and great visual grabber as a concept? definitely but exploitive and silly as usual for women’s entertainment? After watching it – for sure!

-Source: Showbuzz

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