doritos guru – invent your own flavour

// Hmmm, maybe I will. $25,000 in cash, the title as Canada’s Dorito Guru and a % of its sales is riding Fito Lay’s latest Canadian campaign involving user generated submissions to engage audiences. Doritos launched a new flavour with a secret recipe and have invited people to think of a name to match it in the Doritos Guru Contest. The idea makers with creativity in their bones have to upload a 30 sec vid on the flavour.