MS debuts advertising

Microsoft has spent the last few years striving to convince skeptics that the software giant cares about the ad business.

To help further demonstrate that commitment, MS announced the formation of a new brand identity Microsoft Advertising that encompasses the growing list of products and tools it offers advertisers and publishers.

The company announced the new brand on Tuesday (May 20) at advance08, its annual gathering of brands and agency executives being held this week. The company’s advertiser and publisher solutions APS looks to bring “order amidst the chaos”.

-Source: Brandnews

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