good vibes for vibe mag


Vibe has done us all proud, I think. At least for attempting to avoid layoffs by implementing a 4 day work week for employees in addition to a pay and circulation (800,000 to 600,000) cut. Yes, it will still sting, but by merging their print & digital editorial ops the mag may stay alive…the publication is reconfiguring itself during a recession and in a new media dig age.
Steve Aaron, CEO of Vibe Media Group says, “Based on the financial climate and based on what’s going on, we needed to make a tough decision. We decided not to follow the old-school textbook of restructuring and instead look for ways to keep the talent in place.”

Keyshia Cole is covering this month’s Vibe, the style issue (hitting news stands Feb 17th). Thanks AdAge!