Advertising research giant Ipsos ASI designed two new tools. The products will help marketers and advertisers determine the probable impact of their advertising and communications campaigns before they’re executed.
Ipsos ASI president Jacquie Matthews says “With these new tools, advertisers gain a better understanding of how potential campaigns will succeed across multiple streams of media before investing in expensive media buys. We take a holistic approach to understand the full potential of your message.”
The first of the two new tools is Next360,measures the strength of a campaign.
The second new tool is CampaignLab, a quali-quant tool.
-Source: Media IN CANADA