// brand drops for fools

// ‘Dropped’ Apr/1: An original partnership between a Seattle-based ad agency and the scientific community inspired scent-based marketing. Brand Drops was announced as the world’s first branded aromatic rain. A biotech marketing sensory tool that can inject custom scents into rain droplets to promote new brand experiences. They even claim to be attending the ScentWorld2014 conference alongside brands like NBC/Universal & Hilton Worldwide. Most creative AF stunt seen in a while. :0)