Before I post the latest from a series that Ashton Kutcher’s company Katalyst Media is promoting, I came across an interesting article on left brain and right brainers in the advertising world by Al Ries (marketing professional and author & co-founder of Atlanta-based consulting firm Ries & Ries). If you are working on the creative side I strongly recommend a read through here.
Now to the new web series (first ep airs today) on Facebook by Katalyst Media. Facebook users are going to get a look into actor Ashton Kutcher’s work life in a behind-the-scenes reality series through a Facebook App called Slide FunSpace.
The series is called “KatalystHQ,” a very semi-scripted portrayal of life at a Hollywood production company where the boss is, big surprise here, Ashton Kutcher. Remember the office? Amazing series, so is this the younger, goofier version? AK comments: “What we are trying to do with the show is take the everyday inner workings of an office and elevating that to push the comedy of mundane day-to-day activities.”
C’mon, what makes it different?
Well it is a celebrity-backed web series, no? only difference is the way it is distributed…through an application on the popular social network Facebook called FunSpace, created by Slide. The show is underwritten initially by Frito-Lay’s Cheetos brand.
“Our target demo for this is 18-34, just out of high school or college and getting into the world world,” he said. “The traditional thing of eyeballs-for-dollars changes when you enter into a social fabric where people are engaging with each other.”