frito-lay’s 3rd super bowl contest with doritos


The Herbert brothers’ Doritos spot topped the consumer generated ‘Ad Meter’. The ‘Free Doritos,’ spot cost $2,000 to make, showcases two guys and a tacky looking snow globe that can predict the future and grant wishes by throwing it. “Unfortunately during the Super Bowl, what makes people smile is schoolyard humor, often sophomoric,” says Bruce Horovitz, USA Today staff writer and Ad Meter guru. Mainly, the public enjoyed watching the spot because of its sponteniety factor.

Client: Doritos
Agency: Goodby, Silverstein & Partners