Sony Pictures Television launched the first movie network on mobile phones in the U.S.
The studio has signed a deal with AT&T and MediaFLO USA.
The channel is going by the name PIX and tag as “We Tell Stories” (www.pixtelevision.com)
View titles like “Ghostbusters,” “Philadelphia” and “Stand by Me” from Sony labels including Columbia, TriStar, Screen Gems and Sony Classics.
Mobile has taken new directions recentyly and now serves as a marketing platform for theatricals in the U.S. Sony is looking to draw more viewers by offering more diverse content.