From the exterior, the new mini cooper clubman reminds me of my mother’s old stationwagon in the 80’s. Ok but way more slick, shiny and colourful and wait the double rear doors.. Mini Cooper’s new Clubman model is introduced to Canada as an integrated campaign that includes the company’s first television spot since 2004!
Leveraging creative from US AOR Butler, Shine, Stern & Partners, with media buys by Toronto’s The Media Company the TV spot features a pinball machine design. The spot has appeared on a variety of specialty, general interest, sports channels and a movie run.
-Source: Media IN CANADA