going (even more) digital

// There is nothing like reading the paper every morning, I love holding its crisp texture in my hands. I don’t really mind noticing the black ink stains smudged across my face on occasion (hey, I’m a lefty – it happens). The New York Times is making headway into the digital realm to distribute and share content. They’re using Canada as their first test case before releasing their global online pay-wall for digital subscriptions to the public on March 28th. Digital content here we come, whether you like or not, it is a move to increase revenue growth from a major player. Here’s the deal, NYT subscriptions are available for a $15/mth plan for smartphone access, or $20 to include iPad app access. A subscription with access through every device will cost $35. NY Times says, “This change comes in two stages. On Thursday, we rolled out digital subscriptions to our readers in Canada, which will enable us to fine-tune the customer experience before our global launch. On March 28, we will begin offering digital subscriptions in the United States and the rest of the world.” More info can be read in a letter to their readers in The New York Times, here. Comps to coverage from the National Post here & One Stop News Stand here.