fighting for fur

// The Fur Council of Canada launched two ad campaigns as a part of their International branding strategy to counter-act their negative industry image & promote the higher quality of Canadian made fur clothing. The ‘Beautifully Canadian’ campaign pushes a line of clothing identifiable by a red and gold label, an assurance of authentic Canadian furs and the Fur is green campaign, equipped with a facebook page & twitter handle, states,” At a time when we are all trying to be conscious of how our lifestyles affect nature, fur is an excellent choice. Like leather, suede and shearling fur, is a natural product, a true gift of nature…” Really? Apparently fur prices are reaching record levels and emerging as a dominant trend in some designers’ collections 🙁 I love media loves animals.