// Gap changed their logo on Oct 6th, apparently without any heads up to media or consumers. The traditional look and feel of the once preppy logo is now replaced with Helvetica font and small blue corporate square circa the 70’s. For what it’s worth, the rebrand has fueled quite a bit of controversy and therefore, publicity. Gap’s official facebook page responded with: “Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project,” listing nearly 800 comments. You can still find solace in their old logo on facebook and twitter…so far.