white is the new black

// Matthew Walker from Lowe Roche directed this cute spot, called Blubber, for the Toronto Zoo. Two polar bears are having a conversation about their fur making them look fat, and if polar bears could speak, this is a realistic dialogue, that, and the fact that they could be extinct in the next 100 years or so  if climate change continues to melt the North Pole’s ice, yikes! Stimulant Online reported on all the details of the ad campaign nicely.