blogging for beauty

// To gain trust for their products via consumer recos, random women will be blogging for P&G for 28 days for the Olay Pro-X challenge (Olay Pro-X Starter Protocol anti-aging products), the concept was developed by Saatchi and Saatchi and the Olay Pro-X line was launched in January 2009. Both Chatelaine and Flare mags invite readers to fill out an online application to participate and apparently, if you had cosmetic surgery, you’re out.