smart little bag to reinvent shoebox

// PUMA found a way to reduce waste by ditching their shoeboxes, replacing them with enviro-friendly bags. The reinvention of the shoebox was created by leading industrial designer Yves Behar, founder of fuseproject. The new package boasts 65% less cardboard, no tissue paper, laminating printing it’s non-woven (which means less waste). The new look was unveiled this week at the Design Museum in London, England. Yep, it’s a clever little bag, and apparently not the last sustainability project for PUMA…good stuff. I find one of my favorite things I anticipate when buying fresh, new shoes, is opening the package slowly to reveal my buy again and take in the scent (unused and preferably not plastic).