honey creates love with mash-up map


// A UK sex toy retailer called Love Honey created a google mash-up map (that’s a mouth full!) to pump up their adventure quotient using data. They sampled more than 500,000 orders of sex toys along with their delivery locations and UK Census data to produce the “UK Sex Map” as a reference point to gauge the most hmmm…excessively proper populations against the the most sexually active. Compliments from the case study @ CMDglobal and a peek from econsultancy.com

Editor’s comment: “Love Honey uses data it already has to create a fun, location-based recommendation tool – like Amazon on Viagra. The creation of a national ranking combined with free promotional collateral ensures that this will be a viral hit.”