// Fueling Curiosity Through Creative Production

  • // the beauty project

    // Hey beautiful, did you know this month Shoppers Drug Mart launched The Beauty Project campaign? This includes an immersive deep dive into the world...

  • // SDM beauty pros

    // Shoppers Drug Mart selected their talented finalists for the Shoppers Beauty Pros   program. Each finalist brings their own unique take on beauty. This...

  • // brand building north

    // Chris Powell is editor and co-founder of The Message, a new voice for Canada’s marketing, media, advertising and commercial creative sectors and authored the...

  • // sl evolves

    Sid Lee | Reel 2018 (EN) The world is changing and so did global ad agency Sid Lee. The new Sid Lee says hi. Time...

  • // canucks @ cannes

      // Canucks captured many shortlist announcements in Cannes this year. Luckily, picking up the most within the design category (18 mentions). Agencies recognized on this...

  • // design delusion

    An unexpected and unintentional misstep showed up on the cover of The Washington Post Express last week. It was dubbed the most epic design fail of the...

  • // #POF

    // International creative video battle series, #PixelsOfFury, continues its “furiouser + furiouser” attitude, returning for another year of live competitions in Toronto. 2013 marked a pretty big year for Pixels...

  • // go pro

    // An amazing curation of the top ads of the 21st century via AdAge led to viewing an enjoyable UGC spot via photographer Josh Maready using a GoPro...

  • // #debTO

    // The “dîner en blanc” concept was born in Paris 25 years ago. On Sept.17 Toronto + team will host their version of the now international...

  • // moving mouths & people

    // Uber connects riders to drivers through a mobile app (instant luxury taxi service). They recently played with foodie outings by teaming up with the Chefs Feed food app, offering...

  • // brand drops for fools

    // ‘Dropped’ Apr/1: An original partnership between a Seattle-based ad agency and the scientific community inspired scent-based marketing. Brand Drops was announced as the world’s first...

  • // the future of sound mixing

    // Clever & creative partnership from the Beats by Dr Dre brand with UK drum ‘n’ bass band Rudimental recently. The artists produced an interactive experience through collaborative song...

  • // beginnings & beats

    // 2013 was so riveting and tumultuous, it deserved a blank for most of it. Neglect aside, creative ideation and campaigns keep flowing. Love the...

  • // corona canada paint party

    //  Corona Canada hosted one of the largest paint parties in Canada on May/31. Over 1,000 people made a colourful mosiac in an assigned paint zone...