// This imaginative and colourful animated TV spot “Daybreak” for Sherwin-Williams paints is a favourite. The soundtrack should lull anyone into a peaceful state. Created by agency McKinney–Durham, NC, Buck Productions and music company Beacon Street Studios.

// Michèle Maheux, Executive Director & COO of the Toronto International Film Festival recounted many interesting stories about her life journey last night, ones that may end up in a biography one day. For almost 25 years, Michèle worked with the TIFF Festival, TIFF Bell Lightbox and a slew of year-round film related programs. The Young Women of Influence hosted this evening event series at The National Ballet School with the help of CBC Arts Producer / Reporter and TIFF red carpet warrior, Deana Sumanac. Contributing sponsors included: Scotiabank, Jones New York, Chatelaine, Shoppers Drug Mart and many more. Look out for more upcoming networking opportunities here.

// TNT, Turner Broadcasting System Europe (co manages a bunch of cable networks around Europe) found an interesting way to promote their Belgium launch and tagline “We Know Drama.” My favourite part was the hilarious reaction from the random bystander at 1:25. Enjoy all of the live action surprises created by agency Duval Guillaume Modem.

// Young Women Of Influence hosts a one night only event on Tuesday April 17th at Canada’s National Ballet School. Michèle Maheux, Executive Director and COO for TIFF, is a women who inspires through her passionate approach to  one of Toronto’s most beloved cultural institutions. That passion transforms into action – those attending the event next week should expect to be reinvigorated to pursue and act on their dreams by one of Canada’s top influencers.

“Eggstra Hunt” – Haribo | UK by Crab Creative, i2i Marketing & Open Communications

// The countdown is on. Only one day until the official UK Haribo Eggstras Hunt begins. I grew up on the occasional Haribo packages from Europe – I still have an extra soft gummy spot for the brand. The brand first launched its range of Easter-themed candies in 2011. This year, they unveiled their experiential campaign called ‘Haribo Eggstra Hunt’, in support of the Easter product line. The Haribo Fried Egg will escape from a bag of Eggstra goodies and hit the streets of 11 towns and cities across the UK on Friday March, 30th. Follow all the shenanigans online at #HARIBOEggHunt and https://www.facebook.com/HariboUK.

// Enjoyed this Starbucks ‘names’ spot by Abbott Mead Vickers BBDO in London. It’s Starbucks latest television ad using animation to build a stronger and more personalized rapport between the customer and the brand. More on Starbucks “Pinspirations” from Starbucks UK free latte promotions boards comps of BrandRepublic, here.

//I think I experienced tasting my first Oreo with delight when I was around five years old. I actually bought white chocolate covered Oreo cookie’s this past holiday but, not for myself. Maybe today is the day. Kraft Foods kick’s off a centennial celebration for the iconic Oreo cookie today. The beloved brand turns 100, supported by its first fully integrated worldwide campaign (Events, PR, Tradigital & Promotions). In Toronto, Canada – the Eaton Centre will host an event from 12 – 3 p.m., free Oreos are involved, and an appearance by actor Colin Mochrie and a surprise musical guest. In New York – Unionville celebrations begin @ noon. Consumers can join the movement on Twitter, Facebook or set their inner child loose or share favourite Oreo moments by celebrating @ http://www.nabiscoworld.com/oreo/birthday.

// No matter where you are in the world or who you’re with, the popular Irish dry stout known as Guinness wants you to raise a glass (of Guinness hopefully) in celebration of St.Patrick’s Day on March 17th. The brains behind the campaign is attempting to get the brand to set a Guinness World Record for the day as “the friendliest day of the year” by influencing people to join a party to celebrate “true Irish friendliness” on their official Facebook page. Promotions also included a  video advert that went viral by Abbott Mead Vickers BBDO. The spot features a trained specialized sheepdog rounding up friends to make sure they get to a makeshift pub on St Patrick’s Day. Love the random distractions along the way, well done. I have to agree with one of the YT comments, where the ladies at? They’re rounding up their mates too! Some fun tips from Guinness on having the best big day ever, here.

// Yes indeed,”Each person you meet is a potential character,” says TSL. Comps to Paul Constantakis at Sid Lee for bringing The Script Lab to my attention today. The site is a great resource for writers (especially wannabes), filled with information on everything from Film & TV reviews, to screenwriting tips and tricks. If you can get past the litter of ads to read the content, you’ll likely find something of interest. The Script Lab Daily is worth a peak too.

//…and I just came to say “hello” 2012. Here’s hoping for more dreams to flourish (including writing here more & being less incommunicado), volunteering time, reality to break me (in a good way), creativity to take center stage and more ways to learn that all that glisters is not gold (thanks, William). Hey, this season’s turkey wishbone tells me I’ve got a chance at fulfilling a few. HNY to all!