• // refinery unrefined 29rooms

    // Shoppers Drug Mart partnered with leading global media and entertainment company Refinery29 to create an ultra immersive experiential room in a Toronto-based pop-up called 29rooms....

  • // the beauty project

    // Hey beautiful, did you know this month Shoppers Drug Mart launched The Beauty Project campaign? This includes an immersive deep dive into the world...

  • // SDM beauty pros

    // Shoppers Drug Mart selected their talented finalists for the Shoppers Beauty Pros   program. Each finalist brings their own unique take on beauty. This...

  • // brand building north

    // Chris Powell is editor and co-founder of The Message, a new voice for Canada’s marketing, media, advertising and commercial creative sectors and authored the...