// This video was full on ripped from Cheek Magazine‘s finds from Mary Huang’s portfolio site because the project is so interesting. Creator Mary Huang is a designer, artist & futurist. She says, “it translates facial dimensions into generative type design. The design of typefaces was founded on the principles from the days of metal type. Most digital type design follows those same conventions, but technology gives us opportunities to make type design more spontaneous and personal.” The blog on her beta release came out on my birthday (just saying). You can download the app @ typefaceproject.com.
// Diesels says stupid is the relentless pursuit of a regret free life. Agreed, I wouldn’t want to live any other way. Last year Diesel created a comedic ‘Be Stupid’ PR / SM campaign message for their brand. As in, being stupid = fun and mischievous. Diesel really hit home, there is tons of enjoyment in safe & stupid fun. Diesel Japan gave this opportunity to consumers while communicating an ‘ass-kicking’ theme. Idea? according to Cream, “present Diesel sneakers as the superior shoe for ‘kicking ass’ in such a way that would generate buzz and inspire viral communication across social networks and forums.” So, an ‘Kick Ass Hall’ contest was born at the Nagisa Music Festival in Tokyo & Osaka (ahem, kicking someone in the derriere is especially rude in Japan) but hey, a pair of free Diesel sneakers was in the deal. Idea became a game, and spread online quickly through social tactics, you get the picture. My favourite A-kick videos are the ballet, and Study #5 versions. If you have an exceptional sense of humour and don’t offend easily, you might be able to stomach the non P.C. #6 Assland spot.
// Disappointed in myself for not writing sooner. Creative Review recently asked their online crowd to pick their 5 favourite logos. CR says, “Why do a top 20? Nothing stirs commenters on our website more than a new logo or new identity. They remain the most powerful and most contentious aspect of visual communications. We couldn’t resist.” CR posted a story on their blog asking readers to tell them their 5 favourite logos. At the same time, enlisting the help of their brand new site for a US perspective.
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