I Love Media

// Thanks for flagging the newsprint monsters by NY artist Nick Georgiou Stimulant! How relevant a time to be inspired by the print world, and its medium. Nick says, “My art is inspired by the death of the printed word. Books and newspapers are becoming artifacts of the 21st century. As a society we’re shifting away from print consumption and heading straight towards full digital lives. My sculptures are products of their environment —both literally and figuratively. As often as I can, I use local newspapers to add authenticity, and the form the sculpture takes is a reflection of the personal connection I feel to that particular city. From a day-to-day standpoint, I’m heavily influenced by my surroundings.”

// I love Cream Global. Cream, aka “The Innovation Exchange” was launched in ’09 by C Squared (no, not the shoe store in Toronto) but the UK marketing Co., and innovators behind The Festival Of Media, M&M Magazine and Nation Branding slew of  properties. Their blog recently featured an original piece of creative calling for entries to the 20th AICP  (The Art & Technique of the American Commercial) Awards. The awards debuted on June 8, 2010 at The Museum of Modern Art in New York City. It’s supposed to be one of the most important ad showcases in the U.S., each year the work honored is made a part of the permanent archive of the department of film at MoMA. Awesome. Source: http://www.aicpshow.com.

// Wishing everyone an amazing year ahead, filled with bubbly, which is something iconic soft drink’s brand Schweppes Europe does well, minus the alcohol. They’ve come up with some serious creative rebranding in the European market. The video / photos of campaigns are @ http://www.case4awards.com/Schweppes.html. The social experience elements differ, depending on what Europoean country you choose. The Social Media portion of the campaign was coined “schweppesonality”, which allows you play games to win prizes, look at film ads starring Nicole Kidman, tap into social media sites, and select your drink of choice with a recipe you could use.

Surprisingly, this part of the campaign doesn’t allow you to customize your personality while incorporating the beverages. Like maybe…you could enter an interactive studio space where you pick your global local /scene of choice, dress up in clothing  (à la madmenyourself.com), and then grab Schweppes drink which would include the recipe.       In my own version of the experience I would pick a boat cruise, dress in a chiffon beading long beach dress and pick up the white wine Schweppes spritzer or bubble mix. All the mixes can be found here. Just thoughts, have fun. http://www.schweppeseuro.com/schweppesonality