// Goodby Silverstein & Partners and Number 9 built a wicked web site claiming to be as tall as Mt.Kilimanjaro for a new celebrity and charity-infused Hewlett-Packard campaign, SUMMIT ON THE SUMMIT, here. The cause? global clean water. Climbers signing up to scale Kilimanjaro with HP notebooks include: Alexandra Cousteau (her grandfather is Jacques-Yves Cousteau!), Jessica Biel, Lupe Fiasco and Kenna. They’re using the HP notebooks to log their experiences through blogs, tweets, video and photographs. The interesting part is that the site matches their spot on the mountain. Sponsor a foot here.
// Dry stout beer brand Guinness (that originated in the brewery of Arthur Guinness in 1725) created a new television ad campaign called World (Bring It To Life) by agency AMV BBDO in London. The slogan ”Good Things Come To Those Who Wait” has been the longstanding tagline for the brand until the recent debut of their new campaign line “Bring It To Life”. You can head to http://www.bringittolife.tv to get a full screen experience of the commercial. Wait until the end of the commercial and you get to see behind the scenes footage, download wallpaper or reserve a spot to bring your own world to life using Google Earth…the ad was shot in New Zealand, Canada, Fiji and the UK, credits here.
