// Have you seen any colossal interactive vodka bottles around town lately? Vodka marvel, ABSOLUT, grew its “In an Absolut World” brand campaign in Toronto, Montreal and Vancouver with the help of Titan Outdoor, Isobar & Carat Canada. They created a bunch of massive vodka bottle street-level installations you can approach. Expect to experience stepping onto a web activated motion pad that will stream live video to www.absolut.com/ca. Check out the site to have some real f-u-n.
Video clip above: A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka.
// A UK sex toy retailer called Love Honey created a google mash-up map (that’s a mouth full!) to pump up their adventure quotient using data. They sampled more than 500,000 orders of sex toys along with their delivery locations and UK Census data to produce the “UK Sex Map” as a reference point to gauge the most hmmm…excessively proper populations against the the most sexually active. Compliments from the case study @ CMDglobal and a peek from econsultancy.com
Editor’s comment: “Love Honey uses data it already has to create a fun, location-based recommendation tool – like Amazon on Viagra. The creation of a national ranking combined with free promotional collateral ensures that this will be a viral hit.”
// The largest conference in the world in international commercial production is underway in NYC today! The Boards Summit brings together some of the biggest thinkers in creative & in the business of commercial production and well worth checking out. Note that the photo above was displayed @ MassMarket’s gallery space on Sunday, Oct 25th for the New York premiere of Imagining Mozambique, a party designed to raise awareness about civil war in Mozambique & kick off the 2009 Boards Summit.
// Toronto will host the 8th annual boobalicious event, the pinkplayground, on Friday October 16th and in Vancouver on November 7th to raise money for Breast Cancer prevention and awareness. Expect an opening live music performance, 3 award winning bands and DJs for $60.00 GA. Also, tickets include a stage performances from 3 of Toronto’s hottest burlesque troops, 2 dance performances, ariel acrobatics, carnival performance art and a visual invasion from Canada’s most creative fashion designers. Goodies & Treats: Enjoy make up and hair touch ups, massages, nail and skin treatments, bidding on auction items, play carnival games, visit an art bar and dance! Hmmm, gift bags will be given to the first 300 to arrive…
AToMiC is a conference about the people who are bending the rules. I should be there, it starts tomorrow @ the Design Exchange in Toronto. Where Media Innovation,Technology and Creativity Collide. So basically if you’re on the media, creative or client side, you’re going to learn on how to get ahead in rapid innovation and creativity. It’s advertised as a new kind of event for a new age of advertising. The full schedule is here}
