// I just heard the Advertising & Design Club of Canada celebrates 60 years by inviting all past ADCC winners to contribute. Every year the club has chosen to award the best creative work in Canada. They are in the process of asking past winners to share their memories of what it was like to win an ADCC Award (if it was before 1991, it was called the Art Directors Club of Toronto award). Short and sweet comments are recod & as long as you convey what winning at the ADCC meant to you at that point in your career, the submission may be part of a special 60th anniversary microsite. Check out the link above to get an amazing peak at the last 55 years of ADCC annual award covers, I love 1953.
// Here is one for nonprofits & activism. On July 18th, the 1st Mandela Day campaign will explode in NYC. The video, print, outdoor and online promotion by agency Gotham (nice site!) and the Nelson Mandela Foundation directs New Yorkers to volunteer 67 minutes of their time to help others, which relates to the 67 years Mr. Mandela has spent fighting social injustice. (I do hope viral volunteerism is the result).
// Nissan Canada is finally embracing social media marketing or at least had the amazing Capital C convince them. Together, they created the Hypercube social media campaign / contest. 50 Nissan cube cars were awarded at Hypercube events in Toronto, Montreal and Vancouver. 500 finalists created an online community that interacted with each other, and their local communities, to really spread the word about the Nissan cube. The 50 winners were announced at events simulcast in CiRCA in Toronto, Club Soda in Montreal and Gossip Nightclub in Vancouver.
// Some find this spot creepy but it makes me laugh. The concept in Evian’s campaign is “Live Young,” Evian natural mineral water promoted their “roller babies the film” advert above, which is the sequel to the Babies Underwater Ballet advertising campaign of 1998. Amazing ad agency BETC Euro RSCG used computerized special effects to animate the Evian babies in a way that captivates. Evian brand manager, Michael Aidan, spoke to consumers by saying, “expect more from a big brand, emotion and dream. This is what we want to achieve, hence this breakaway and back to roots campaign.”
// Both Twitter & Facebook are slated to launch in the gaming world this fall (xbox picked up the deal first). Not surprised this was the next step for both apps, I would like to try the game and get a sense of how the interaction plays out. Twitter: The Video Game is due for release next month. An online gaming blogger had this to say “BS Entertainment invited me to play some preview code, and what I discovered was a rich and entertaining experience.”
// In stimulant online’s random cool section today, I found artwork by Jason Freeny from New York. He has had such success with his digital graphics of balloon animal and gummmy bear anatomies, he made them into skins for your iBook and iPod, which are sold through GelaSkins for a decent price. I am going to buy some gummy bears today actually. I know, strange to crave this after looking at JF’s work…
// tiff blogs (share latest tiff news via: ), and emerges as a new beast in 09. They also move into their new home finally. Here are some words from the horse’s mouth and film fest CEO, Piers Handling. “TIFF is our new identity. TIFF now means more than just the Toronto International Film Festival. TIFF will serve as the master brand and showcases all that we do year round – it will allow us to create one story, one voice and one identity. None of our great programming is going away – all of the initiatives and programming that we love and enjoy will continue to exist. The new branding process focuses on how we organize our activities throughout the year.”
“What is now a hole in the ground will over the next few years become the world’s pre-eminent destination dedicated to the culture of the moving image. The northwest corner of King and John will be transformed – paralleling our organization’s mission to transform the way people see the world.”
- Piers Handling, 2007
Director & CEO, Toronto International Film Festival Group
// Actually I’m really not a “student for life” type of person but I do love school bakery & cafe…their tagline is perfect. DON’T SKIP SCHOOL! The school themed breakfast, brunch and lunch menus offer mouth watering ingredients like: mango, papyaya, brown butter, cinnamon, fresh berries, cardamom orange grapefuit, figs and honey. The list goes on…S is located in the heart of Libery Village & boasts indoor and outdoor bars, two private rooms, & two patios…delicious menu.
// I am noticing because of summer and tight economic times, advertisers are bringing out loads of senior discounts. In 2006, I was developing the Seniors Network in Canada. The idea to create content for this demographic came to me after being exposed to seniors life in Vancouver Island. In 07, a company called High Fidelity HDTV (owners of Oasis, Equator, Rush and Treasure HD channels) viewed the proposal and had attempted to start Seniors HD with CRTC approval. Due to financial restrictions the network did not launch. Moses Znaimer (created Speaker’s Corner & co-founded and executive produced Citytv, Bravol, SPACE, CablePulse24, Star!, FashionTelevision, Book Television, SexTV, Canadian Learning Television, not to mention MuchMusic and MusiquePlus…) has the best chance to realize this vision now that he acquired VisionTV to add to his roster of boomer market media. Very exciting.
// I know, the ongoing dispute between city workers & the city leave Canada Day celebrations a little lack luster this year…but I thought I should mention that, Adbikes, already a fixture in some European countries, will be roaming around Toronto for Canada Day. The bikes are going to be spun by college and university students who are supposed to be well-versed in the product that their mobile advertisement is pitching. The bikes will be hauling both illuminated visual ads, about the same size as bus shelter ads, and audio ads…
