I Love Media

// Newad was hired to represent one of my favorite sunscreen brands, Coppertone. Marketing Magazine reports: The agency presented the Coppertone Sun Protection Patrol experience, which aims to educate and promote in a way that’s “very fun,” she said. Gervais said it’s rare for a client to bring a pitch concept directly to market without alteration, “but what they bought is exactly what we have in field. So it’s great because they are listening to our recommendations and the client moved forward with our plan.”The program, which launched earlier this month, includes branded street and mobile teams. Until the end of July the street teams will be handing out samples and educational materials in Montreal, Vancouver, and Toronto.

// Eminem released his highly-anticipated sixth studio album “Relapse” this month, five years since he created Encore. I listened to a few tracks available on YouTube. To hype the release of  the album Interscope Records, with Los Angeles agency Omelet and Robot Films, created a fictitious world that borrows themes from the rapper’s music and his real-life experiences with drug abuse.Worth a read: How Eminem’s Marketing Team Is Using Twitter to Build Buzz By using Twitter to dispense short, often disturbing thoughts and links to multimedia components revolving around a mental institution, they’ve helped make the album the most highly anticipated hip-hop release of the year. -Comp of AdAge

// The classic drink, the Caesar, is one of my die-hard favorite beverages to consume in all Canadians seasons (that’s fall, winter, spring and summer for OOT). The beautiful bloody caesar turns 40 this month & to celebrate the anniversary of the Canadian cocktail Mott’s hosted a party at Calgary’s Westin hotel, where bartender Walter Chell poured the first Caesar in 1969. So very interesting: An Italian and a fantastic cook and came up with a concoction of mixing clam juice, with tomato juice and Worcestershire sauce, Tabasco and vodka and because of his Italian ancestry, decided to call it Caesar,” recalled granddaughter Sheena Parker.”There was a British man at the bar at the time and he said, ‘That’s a bloody good Caesar’, and that’s where he came up with the Bloody Caesar.”Mott’s Inc. started producing Clamato juice later in 1969. Need more? Source CBC.

// Spike Lee is hitting up the film contest game again only this time he chose the Cannes Ad Fest. Spike is hosting the MOFILM user-generated content “You to the Power of 12- U12” competition during the festival Jun 21-27. The idea is to create and package short branded spots for big brands. I remember doing this with a Canadian co but a serious lack of big kids were on board unfortunately so this is interesting. The fest is available to creatives all over the globe and winners receive major cash/exposure and a chance to be on set of Spike Lee’s next production.

// Rethink is taking glamour underground on Jun-11-09 at the Burroughs Building on Queen Street West in Toronto. Check out their excellent site on the event here. To beat breast cancer, Rethink has delved into a creative rethinking of their National awareness campaign through an annual event called Rethink Romp. Expect a Joe Fresh beauty station, a cool pop-up hair salon at the Coupe Bizzarre setup, flash a smile at the Gibson photo booth or wear & tear your shoes to music by Peter Elkas. A few secrets have to be kept so keep in mind there is much more…Here is a breakdown of the TO event straight from the horse’s mouth: Speakeasies, jazz, bobbed hair and moonshine! Prohibition will be a roaring party worthy of bootleggers and flappers alike. Grab your hip flask, put on your fishnets, and take the freight elevator up to the best kept secret in town!

New content to resume the week of May 18th 09

// The 2009 Festival of Media Awards were announced last week. Media Agency Network of the Year Winner was Starcom MediaVest Group, Media Owner of the Year Winner went to Microsoft Advertising, Agency of the Year Winner was Digitas USA, The Creativity Award Winner (in the category for best targeted campaign) went to Ha’Poalim Mortgage Bank, MediaCom, Israel. See the link to Cream Global’s wicked posting of the ad spot. Ha’Poalim Mortgage targeted young couples and weddings as a prime consumer market (wedding crashers anyone?). The bank created a product designed to appeal to newly weds, offering a competitive rate, the ability to take a payment holiday and no penalties for early redemption. Capitalizing on tradition, the co then posted a congratulations card, an Ikea gift voucher and an invitation to meet with the Ha’Poalim mortgage team to discuss the special mortgage package. See the spot to get a true taste of the campaig, Isreali style!