// Now that the easter egg hunting is over and your belly is full of turkey we can get back to publicity…Stylehog is hosting their Toronto Clothing Exchange called Style Swap. Enticing all recessionistas and more to bring max four items of gently used clothing to exchange for perhaps a much needed new gem to spice up your spring season wardrobe. Get all of the info on the event this THURS APR-16th here:}
Here is a slice from the latest posting about the event:
Known as ‘swishing’ in the fashion capital of all things
quirky, swapping clothing with other fashionistas has taken the London
shopping scene by storm. Even Twiggy’s latest venture has her swishing
once a week on British television. And in New York, the trendy East
village girls can’t get enough of this recessionista-friendly ‘shopping’
trend. Now, Stylehog.com’s fashion editors, the purveyors of all thing cheap but
chic, are continuing the clothing exchange frenzy in Canada’s fashion hub.
Stylehog.com’s Style Swap is a one-night event where Toronto
recessionistas can exchange their slightly used fashion faves for a ‘new’
piece of fashion treasure.
// This month Visa Inc launched their new global ad campaign called “go”. The artistic worldwide campaign focuses on Visa’s core growth strategy, getting consumer and business spending from cash and checks to a better form of electronic payment, Visa. One of many commercial spots can now be viewed (see above). The campaign established a single global marketing message that was executed locally for maximum relevance.
Here in Canada, we have the privilege of looking at 3 home grown artists who interpret “Go” by creating public art installations in Toronto, Montreal & Vancouver. I love Shayne’s design of the word made from hundreds of branches which you can view here. By the way, it definitely resembles Shayne’s infamous piece of work called “Out of the Blue” located on Queen Street West in front of the Museum of Canadian Contemporary Art.
Artists: Jill Anholt – Vancouver, Shayne Dark – Toronto & Benny Nemerofsky Ramsay – Montréal
// The Toronto International Film Festival for Children and Youth is showcasing films from APR-18 – 24th. Check the schedule to get a full description, movie times and location. Chasseurs de dragons by Guillaume Ivernel & Arthur Qwak below looks good (en francais).
On another note, Jump Cuts is a creative visionary program out of Sprockets that offers an event for short films that were created by young people for young people. The event highlights the best work from Ontario youth in G 3 – G 12. Jump Cuts provides a fresh look at the power of young minds.
// A nice look at ‘behind the scenes’ shots from the making of the 09 Tommy Hilfiger commercial spot/ad campaign that was posted via wonderful vimeo end of MAR-09. Enjoy:}
// DDB Brazil helped WWF convey their awareness message by using coins in their creative advertising. This was a way donaters could see what animals their $$$ is assisting. As mentioned above, magnetic posters were placed at cinemas, gyms and reception areas in different businesses.
// The only reason I miss the Mix Tape era (yeah 80′s, that’s right) is because of the time you take to carefully select what is on your mix roster. No 2 second download, sick of song after a week and switch. Aside from that, nothing. Enter Muxtape, which is a minimalist platform for bands to promote their music and listeners to create mixes. Favorite artists help test and in a few weeks time the comapny will begin allowing bands to sign up themselves for free. Compliemnts of the amazing Stimulant.
// So what are males doing to express their rage about the recession? Letting the stubbly on their face grow by bearding it. I immediately thought it was because it is serves as an act of rebellion…so it is! (& maybe I will stop shaving too) Can you believe that electric razor sales are actually on the rise though? Maybe not so glorious after all…
Compliments of AdAge: Hence the “recession beard,” a theory propounded by Philips’ Norelco and its recently retained brand spokesman, Esquire grooming editor and New York salon owner Rodney Cutler. Mr. Cutler said he believes more men are letting it all grow out as an act of “playful rebellion,” a sign of defiance and of not being a “corporate slave.”
// If social-media apps throw **** at your brand, does the whole public jump? According to surveys the answer is NO. Basically telling marketers that they shouldn’t rush to silence every “micro-outrage” that is all too commonly expressed by every human being using these platforms as way to strike back…This is important because I think during a recession brands may have a tendency to be hyper sensitive about comments.
Compliments of AdAge: Johnson & Johnson’s Motrin broke creative of a mom complaining that wearing your baby “in fashion,” via a sling, can cause back and neck pain. It offended some in the social-media sphere, and an army of Twittering moms got the brand to yank the ad and issue a “my bad” on its site.
In other news, CTV Canada is opening a new television network on front street for senior boomers called The New Seniors Living Channel.
