// How can you not like the tender and spritely face of the iconic Hello Kitty brand? I do. Those defined whiskers and beady but cutsie innocent eyes…the MAC Cosmetics’ long long-awaited Hello Kitty collaboration is here, in video. Collection debuted in America on 12-FEB-09. It was reported that the girlicious brand HK has insanely loyal fans of all ages and religions, so when the brands joined together in top creative and intellectual fashion, consumers went ballistic with excitement.
// This new spot from Frank and agency Mother, London attempts to gain youth’s attention online, on TV and the radio, as a means for teens to express a concern about friends who use through an anti-drug awareness campaigning.
Creative: Damien Eley, Scott Harris, Ed Warren
// The Hulger Pappa phone was a creation out of Montreal design company Furni in combo with Hulger.The phone can even connect to VoIP services via (MAC or PC) USB ports. Now if they can only design one in white… Compliments of Stimulant.
// Hmmm, maybe I will. $25,000 in cash, the title as Canada’s Dorito Guru and a % of its sales is riding Fito Lay’s latest Canadian campaign involving user generated submissions to engage audiences. Doritos launched a new flavour with a secret recipe and have invited people to think of a name to match it in the Doritos Guru Contest. The idea makers with creativity in their bones have to upload a 30 sec vid on the flavour.
// Amazing creative reveal from German designer Andrew Weier’s work at Nalin Design . Weier’s portfolio includes designs for products, clothing lines and rock bands you can flip through or move and throw with your mouse. Fun to navigate if you have a few minutes to check it out.
// Can’t stand complainers..I’m just saying. So, in this spirit, I will have to complain and say that I’m wiped and this post will short & sweet (inclusive with a fab photo of cheetos above). The snack brand hooked up with Ashton Kutcher to fund a web-series around a Hollywood production company, with AK as the boss (another surprise). It was the 1st sponsored series to be distributed through a Facebook app, called FunSpace (I posted info about his series earlier). The idea was that Cheetos could engage with young people a la 18-35 in an environment where they were hanging out already, with the hope that it generated further conversations. Yep, makes sense but how many will be engaged?
// From San Fran in Cali (not to be confused with our random cool Canadian site: http://www.stimulantonline.ca) is posting some amazing stuff recently, including news on the SXSW Interactive 2009, entitled Brave NUI World: The Fearless Future of Device Interaction. ”SXSW Interactive is about what is happening now, and what’s happening now is different than what was happening a year ago… An amorphous name for an amorphous concept.” John Gruber, daringfireball.net
NYC’s MoMa (museum of modern art) was in need of boosting memberships so they increased their awareness from commuters going to Manhattan from Brooklyn. The museum took over the Atlantic Avenue/Pacific Street subway station with art.
// A similar campaign ran at the National Gallery in the UK in association with Hewlett-Packard, MoMa replaced every ad space with reproductions of work from its permanent collection.
// Put together this environmental spot by Leo Burnett, Sydney (Leo Burnett Sydney has been awarded Office of the Year for Australia and New Zealand at the 2008 Media Agency of the Year Award). Australians are the highest per-capita greenhouse gas polluters in the developed world and are extremely susceptible to climate increases. WWF-Australia is part of the WWF International Network, the world’s largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries.
Client: WWF
Agency: Leo Burnett, Sydney
Executive Creative Director: Andy DiLallo,
Jay Benjamin
Production Company: XYZ Studios
Musical Artist: Fleet Foxes
Song: White Winter Hymnal
Keyshia Cole is covering this month’s Vibe, the style issue (hitting news stands Feb 17th). Thanks AdAge!
