DDB Paris creators came out with an adorable print campaign for Tiji Bath. Reminds me when I was a little girl sitting in the bath, except I was imagining a starship coming to take me away to dance…
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Art Director / Illustrator: Pierrette Diaz
Painter: Richard N’Go
-Source: Ads of the World
Sreading the word – Publicis Canada successfully gained the Home Depot advertising account in Canada. Publicis is the largest agency network of Publicis Groupe, with advertisers such as L’Oreal and HP.
Peg Hunter, the company’s vice-president, marketing and communications, mentioned the agency’s Toronto office will oversee all Home Depot’s national advertising, excluding Quebec, handled by Cossette Communication-Marketing. Apparently, Home Depot spent approx $29.5 million on media in 07. “As part of our ongoing process of periodic supplier reviews, we have spent the last few months in an intensive creative advertising agency capabilities review,” Peg revealed.
Publicis will be Home Depot Canada’s first English-language agency of record. Until now, the home renovation retailer has run U.S. ads in Canada.
- Source: Marketing Mag
You can have plenty of fun using Express Widget’s here
The Cassies Awards Show presents Canadian Advertising Success Stories! The Canadian advertising awards show is represented by:
The ICA (The Institute of Communication Agencies)
The Association of Quebec Advertising Agencies
AMM-PCM
Tickets are $325 for early birds and $395 for the latecomers.
Held on January 29, 2009 at Arcadian Court in Toronto & Montreal(Centre des Sciences de Montréal).
Toronto Lineup
Cocktails: 5:30
Dinner and Awards Show: 6:45
Post-dinner Reception: 8:30
-Source: Cassies Online
Advertising week kicks off in 49 days (or Jan 26th to be more exact).
Events to look forward to include: keynote presentations, conferences, awards events, university outreach and agency open houses, creative workshops and more.
Gala for the inductees will be held on January 27, 2009 in Toronto.
http://www.advertisingweek.ca
Source: Advertising Week
BBDO Dusseldorf depicts a sad semblance to a calorie committing violent suicide in the new PepsiMax print ads. Ads included the character claiming death by gunshot, a hanging, self-immolation and slitting his little blue wrist with a razor blade.
Message boards have been popped up with much anti-Pepsi sentiment. The concern is that these kinds of ads are insensitive to the issue of suicide. General Motors got bogged down in a similar issue, when a Super Bowl ad depicting a robot considering suicide caused an uproar.
GM edited their ad. The author leading this story is interested to see how Pepsi, not exactly known for living on the edge, responds.
-Source: AdAge
