The amazing Onesize Motion Direction Design Company in the Netherlands, designed & conceptualized this creative spot for Production Company ‘Haagse Bluf’. Bridget Maasland (Dutch VJ, model, tv producer/presenter) discovers how to be a mother living in the classy chic part of South Amsterdam.
LL aids Sears ‘don’t just give, grant a wish’ concept. The spot depicts how two turntables & a mixer from LL Cool J’s grandfather changed the perspective of his world and self-esteem and made the impossible seem possible.
Hilarious ad from CP + B…Flame by BK (Burger King) is a body spray with a hint of ‘burger scent’ to evoke the Whopper. The spray is actually available at Ricky’s in New York City and online. See the site for the body spray of seduction firemeetsdesire!
Full Credits Client: Burger King Agency: Crispin Porter + Bogusky
I think it will end up being the soundtrack of Elvis Presley’s ‘Can’t Help Falling In Love,’not the shooting star, that will get you on this inspirational spot.
GCI Group Canada created the PR program that distruted over 11,000 condoms in and around the GTA (big hit in Dundas Square) by Santa’s sexy elves in costume.The aim was to reinforce the importance of protection to the public in a fun way that also ties into the holiday season. Events like “Sexy Santa” reflect the brand’s personality, “which is about responsibility, but also about enhanced pleasure and sexual well-being,” said Steve Mare, brand manager, Durex Consumer Products.
Durex is also running partnered promotions with radio stations and print publications. Consumers can write or call in for their chance at a Durex prize pack. Local DJs will ask callers if they’ve been “naughty or nice?” and award a Durex prize based on the best response. More on the promotion here.
“Design, Utility & Phenominal” summed up the agency when Creativity named Crispin Porter & Bogusky 2008 agency of the year. Oh and CP + B has twice been named digital agency of the year at Cannes. The following campaigns are the brainchildren of CP + B:
-The Whopper Freakout -Domino’s BFD – Big Fantastic Deal -The Volkswagen Minivan with Brooke Shields -Coke Zero Rooftop Racer (NASCAR themed game) -Microsoft – Webfilms starring Bill Gates & Jerry Seinfeld “I’m a PC”
The “Factory” is said to have pumped out some of the most important bits of brand creativity of the year.
The beautiful artwork from Rethink Breast Cancer’s BREAST FEST drove me to post, even though it passed. The world’s first breast cancer film festival in Toronto, Canada happened on Nov 21st & 22nd, 2008. The pink carpet launch was loads of fun and included a photobooth, swag bags and an apres party in the ROM after a screening of the films.
ABOUT BREAST FEST is the world’s first film festival dedicated to breast cancer awareness. This annual festival includes short films, documentaries, animation, dramatic features and experimental works which span the emotional spectrum. Through the use of film and new media, BREAST FEST is dedicated to showcasing the many issues surrounding breast cancer in significant and interesting ways, and connecting people to the breast cancer cause.
I love the cheecky, ridiculous and clever visuals that the New York public library is hosting on print ad agency creative that promoted smoking back in the day. The creative displayed covers the 1920′s – 50′s. You could probably guess some of the disgraceful concepts conjured up by ad execs: santa, daddy and even babies endorsed the health risk sticks.You can view the full video of the story here & the article can be read here