I Love Media

So the best place to introduce a new product: Japan. The worst place: China.

Those are among the findings of a new study published in the September/October issue of Marketing Science called “Global Takeoff of New Products: Culture, Wealth or Vanishing Differences,” which claims to be the first global analysis of its kind.

I had to include that because it was too interesting.

Now for IDEA…

If you can swing it, the Ideas Conference in New York City on
Oct 30 08 is worth going to (even if it is $795!).
Topics like “Letting Big Ideas Off The Leash and Making Sure They Don’t Bite”and “The Anatomy Of A Mashup” are on the agenda. Sponsored by Yahoo!

You can get more details at idea08.com

- Source: AdAge & Creativity

I thought this was a fantastic (and expensive) idea when I heard about it months ago. Hey, the Rolling Stone did a Holographic cover as a gimmick for their big 40th anniversary with success…Apparently, Esquire used lithium battery power (same as a laptop) to light up their 75th birthday cover for the mag. Esquire created a high-tech electronic front cover for its October 2008 issue which. The goal was to distribute 100,000 electronic copies of its 720,000 anniversary print run and, to gain more revenue, sold the reverse side of the cover as ad space to Ford. Reviews were not that rave. Media Agency: MindShare Media Owner: Hearst