• Lonovo positions globally not revealing roots

    Lenovo is the only Chinese company having a worldwide sponsorship for the 2008 Beijing Olympics. Lenovo bought I.B.M.’s personal computer business in 2005 and has...

  • Financial Times signs GE for climate support

    One has to wonder about the basis of the deal but riding on the back on green issues… The Financial Times has signed a six-figure...

  • The top 10 Eco Bands..

    The top 10 Green List: Auto Brand – HondaTravel & Tourism – FairmontTech – Hewlett-PackardTransportation – EnterpriseRetail – Whole Foods How do top green brands...

  • The battle against global rips

    Thailand has added one more product to their roster of knockoffs – The Rolex watch.The Swiss luxury item that normally sells for $2,000 plus is...

  • Pop sauce

    I really enjoyed the portion of pop sauce network’s “sites” section. The brand content drivers are working with top tier advertiser’s in electronics, auto,gaming, wireless...

  • Cannes creative

    You are seconds away from Festival de Cannes reviews shown on Norm Wilner’s (NOW) blog of the event from the French coast. This may get...

  • Bridezilla: Humiliation or Great Promo?

    What do you think? Set up a group of women (20 brides) in their dresses to compete climbing a mountain of wedding cake to search...

  • Social media advertising

    Is it about fans?…perhaps Is it about the impressions?..probably not…Is it about the clicks?…maybeThe metrics are all still fuzzy but cost per conversation seems to...

  • Worth trouble to get brand on O?

    Oprah has become large enough to be a walking commercial endorsement as most already know. She doesn’t do structured brand-integration deals or live commercials. And...