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Lonovo positions globally not revealing roots
Lenovo is the only Chinese company having a worldwide sponsorship for the 2008 Beijing Olympics. Lenovo bought I.B.M.’s personal computer business in 2005 and has...
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Financial Times signs GE for climate support
One has to wonder about the basis of the deal but riding on the back on green issues… The Financial Times has signed a six-figure...
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The top 10 Eco Bands..
The top 10 Green List: Auto Brand – HondaTravel & Tourism – FairmontTech – Hewlett-PackardTransportation – EnterpriseRetail – Whole Foods How do top green brands...
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The battle against global rips
Thailand has added one more product to their roster of knockoffs – The Rolex watch.The Swiss luxury item that normally sells for $2,000 plus is...
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Pop sauce
I really enjoyed the portion of pop sauce network’s “sites” section. The brand content drivers are working with top tier advertiser’s in electronics, auto,gaming, wireless...
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Cannes creative
You are seconds away from Festival de Cannes reviews shown on Norm Wilner’s (NOW) blog of the event from the French coast. This may get...
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Bridezilla: Humiliation or Great Promo?
What do you think? Set up a group of women (20 brides) in their dresses to compete climbing a mountain of wedding cake to search...
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Social media advertising
Is it about fans?…perhaps Is it about the impressions?..probably not…Is it about the clicks?…maybeThe metrics are all still fuzzy but cost per conversation seems to...
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Worth trouble to get brand on O?
Oprah has become large enough to be a walking commercial endorsement as most already know. She doesn’t do structured brand-integration deals or live commercials. And...