• U of O & Cossette form research centre

    Over the next five year’s Cossette Communication Group is partnering with the University of Ottawa to create the Cossette University Research Centre. The intention is...

  • Ipsos nails down ad results

    Advertising research giant Ipsos ASI designed two new tools. The products will help marketers and advertisers determine the probable impact of their advertising and communications...

  • Mobile Moments..text me …a story?

    Don’t underestimate the power our mobile phones have in our professional and personal lives. The recent craze in Asia, within mainly women aged 19 –...

  • Evian campaign begins

    The Evian natural spring water brand (from the French Alps) begins a cross-Canada campaign via tv airwaves & outdoor ad campaign. The focus is purity,...

  • 53% of media hours on Television

    TVB Releases Nielsen Survey of Consumption Habits.Television and ad executives debated the power the television meduim really holds.A new survey showing consumer media habits was...

  • Labatt gives account to M2 Universal

    Labatt Breweries of Canada has assigned its media planning account to M2 Universal and Marketel Media. M2 Universal is going to take on the national...

  • Sony launches Movie Network on phones

    Sony Pictures Television launched the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA.The channel...

  • Sante! TO Wine Festival rebrands

    Santé is celebrating its 10th anniversary, the Toronto International Wine Festival has undertaken a rebranding campaign the same time as the anniversary. The new style...

  • Mini cooper gains big

    I had to post this amazing Mini-stretch limo. To bad we don’t see these in Canada. From the exterior, the new mini cooper clubman reminds...

  • Rogers taking on the iPhone in Canada

    Rogers Communication Inc.’s announcemed that it will offer Apple Inc.’s iPhone in Canada before the end of 2008 (CEO Ted Rogers said the company is...