Over the next five year’s Cossette Communication Group is partnering with the University of Ottawa to create the Cossette University Research Centre. The intention is to advance research in advertising.
The goal is to dissect past studies and campaigns to identify what makes an ad effective, and to evaluate the impact of new broadcast platforms. An annual study grant will also be awarded to a Master’s student.
-Source: Media IN CANADA
Advertising research giant Ipsos ASI designed two new tools. The products will help marketers and advertisers determine the probable impact of their advertising and communications campaigns before they’re executed.
Ipsos ASI president Jacquie Matthews says “With these new tools, advertisers gain a better understanding of how potential campaigns will succeed across multiple streams of media before investing in expensive media buys. We take a holistic approach to understand the full potential of your message.”
The first of the two new tools is Next360,measures the strength of a campaign.
The second new tool is CampaignLab, a quali-quant tool.
-Source: Media IN CANADA
Don’t underestimate the power our mobile phones have in our professional and personal lives. The recent craze in Asia, within mainly women aged 19 – 23,
is using the cell phone to read love novels and poetry. As a poet myself, I view this as an opportunity to contribute content to this market. Hopefully our phones do not become more intelligent than humans..stay tuned.
-Source: CBC
The Evian natural spring water brand (from the French Alps) begins a cross-Canada campaign via tv airwaves & outdoor ad campaign. The focus is purity, youth, health and beauty. Interestingly enough, this happens to be the first national TV campaign for the brand in Canada. The commercial called “Fill with Care,” runs until July. It was developed by Ogilvy & Mather of Japan.
-Source: The National Post / The New York Times
TVB Releases Nielsen Survey of Consumption Habits.
Television and ad executives debated the power the television meduim really holds.
A new survey showing consumer media habits was commissioned by the Television Bureau of Advertising,after the study was conducted by Nielsen Media Research.
The study demonstrated that adults spend a little over half of their media hours with TV.
-Source: Ad Age
Labatt Breweries of Canada has assigned its media planning account to M2 Universal and Marketel Media. M2 Universal is going to take on the national and regional planning minus Quebec. Marketel will be responsible for Quebec planning. Both agencies have previously worked on media buying for Labatt.
One of my favorite labatt video’s is posted on you tube
It is called “Funny Labatt Beer commercial – Speakers Corner”
-Source: Adnews
Sony Pictures Television launched the first movie network on mobile phones in the U.S.
The studio has signed a deal with AT&T and MediaFLO USA.
The channel is going by the name PIX and tag as “We Tell Stories” (www.pixtelevision.com)
View titles like “Ghostbusters,” “Philadelphia” and “Stand by Me” from Sony labels including Columbia, TriStar, Screen Gems and Sony Classics.
Mobile has taken new directions recentyly and now serves as a marketing platform for theatricals in the U.S. Sony is looking to draw more viewers by offering more diverse content.
-Source: THR
Santé is celebrating its 10th anniversary, the Toronto International Wine Festival has undertaken a rebranding campaign the same time as the anniversary. The new style uses a black and gold image of a metal wine rack in the shape of an X. The new branded image will be used on posters, event guides, newspaper and magazine ads and the festivals website. The campaign for the event also includes a 30-second television commercial on the Food Network. The event running from May 5th to 10th, is a project from the Bloor-Yorkville Business Improvement Area.
-Source: Sante Wine Festival
I had to post this amazing Mini-stretch limo. To bad we don’t see these in Canada.
From the exterior, the new mini cooper clubman reminds me of my mother’s old stationwagon in the 80′s. Ok but way more slick, shiny and colourful and wait the double rear doors.. Mini Cooper’s new Clubman model is introduced to Canada as an integrated campaign that includes the company’s first television spot since 2004!
Leveraging creative from US AOR Butler, Shine, Stern & Partners, with media buys by Toronto’s The Media Company the TV spot features a pinball machine design. The spot has appeared on a variety of specialty, general interest, sports channels and a movie run.
-Source: Media IN CANADA
Rogers Communication Inc.’s announcemed that it will offer Apple Inc.’s iPhone in Canada before the end of 2008 (CEO Ted Rogers said the company is under contract not to say anything more), the public is waiting to find out if canada will receive the typical slick model or the newer 3G version (release is expected in July).
“In our opinion, distribution is a key consideration for Apple’s market growth strategy… and Apple would be more comfortable entrusting Rogers, which has the most proprietary stores and subscribers in Canada, with a lengthy deal,” Mr. Allen reported to clients.
-Source: National Post
