Use less energy, less packaging, lower prices and oh ya – keep that quality will you. It is the challenge marketers face today. The Going Green phenomena is extending. Don’t be fooled, Greenwashing is still rampant (product’s pretending to be green but have no impact). Get advice from agencies and experts that have a handle on how to give consumers what they really want – the real deal.
-Source: Canadian Marketing Magazine
Toronto-based public relations agency NKPR has recently gained two new clients. Wine and spirits importer Peter Mielzynski Agencies has retained NKPR to handle event sponsorships and media relations for brands including Cabo Wabo Tequila, Campari, Skyy Vodka and X-Rated Fusion. The agency has also been hired by the Ford Supermodel of the World competition. NKPR will be the project manager of the contest in Canada. It will also handle media relations and tours for events in each market.
-Source: Adnews
Zip Zap
Sell to a holding company and your agency brand will forever be in danger.
According to Ad Age, Zipatoni, a prominent marketing services agency, is no more.
The 22-year-old St. Louis shop best known for zany promotions and retail work is being folded into Interpublic Group of Cos.’ sibling Rivet, the shops announced today. Toronto-based FCB Direct is also folding into Rivet.
The new Rivet, based in Chicago, will boast about 325 employees in offices in New York, London, Toronto, San Francisco and St. Louis. Major clients include Nokia, CVS, Visa, eBay, Kellogg and Beam Global Spirits & Wine.
-Source: AdPulp
Astral Media’s The Movie Network announced the rollout of the final two components of an extensive three-phase rebrand initiative to support its “Always Riveting” brand position. The Network has unveiled a new on-air, off-air and online look to support the “Always Riveting” tagline that was launched in April 2007 as part of the first phase.
-Source: Broadcaster Magazine
The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games and Molson announced today that when Canadian spectators and visitors from around the world enjoy a beer at the 2010 Winter Games, they will be enjoying Molson product.
Beginning January 1, 2009, Canada’s oldest brewery will receive exclusive Official Supplier sponsorship rights in the beer product/service category for the 2010 Winter Games, as well as for the Canadian Olympic team for the Vancouver 2010 and London 2012 Games. As Official Beer Supplier for the 2010 Winter Games, the agreement includes pouring rights at all competition and non-competition venues and associated events. The agreement will also enable Molson to use 2010 Winter Games marks for promotional purposes.
-Source: CNW Group
Procter & Gamble Canada will conduct a promotion today in Toronto Ontario related to Earth Day (April 22nd 08). The effort, which will take place in Yonge-Dundas Square, is in support of the company’s Tide brand of concentrated laundry detergent in new, more compact packaging. Two Smart Fourtwo cars filled with Tide bottles will be placed in the square. Passers-by will be invited to guess the number of bottles in each car for a chance to win that amount of the product. Samples of the product will also be distributed.
-Source: Procter & Gamble Canada
Sprout is a fun tool used to convey simple & effective messages in order to get connected – Fast. Allows you to build, publish and manage widgets, mini-sites, banners, mashups and other rich media Web content. I enjoyed creating a mock up!
-Source: Sproutbuilder.com
New data released Wednesday show online views of videos soared 66 per cent in the U.S. in February from a year earlier, with TV networks grabbing just a pittance of those eyeballs.
Key execs are searching for ways to drive viewers to their websites and TV channels.
Some networks said their online strategies involve trying to stay ahead of video pirates who upload broadcast content online just minutes after it hits the airwaves.
The culprits often post the footage on Google Inc.’s YouTube, the dominant video service in the new survey. YouTube racked up one-third of the estimated 10 billion views of online video in February, up from 15 per cent last year, according to comScore. ‘We still see our content pop up on YouTube,’ CNN.com executive producer Sandy Malcolm said during the broadcasters meeting. CNN is a unit of Time Warner Inc.
‘You deal with it,’ she said. ‘You try to work with them on rights and things, but I don’t think you can completely stop it. You just try to beat the tide and try to get your content out as fast as you can.’
-Source: Adnews
Toronto arts festival Luminato has begun a marketing campaign to promote this year’s event, which will take place from June 6 to 15. The campaign includes print, outdoor, broadcast, cinema and online advertising, along with direct mail, mobile phone promotion and a presence on various social networking websites. The campaign will seek to raise awareness of the festival and attract attendees. The festival’s brand was developed by The George Partnership International, while the advertising and media planning was handled by Endeavour Marketing. Luminato consists of theatre, dance, musical, film, literature, visual arts and design exhibitions.
-Source: Adnews
UNICEF hopes to raise vital funds through the global roll out of its virtual gift giving programme online, Inspired Gifts.
UNICEF piloted the gift scheme, which enables donors to give gifts such as mosquito nets or ‘a school in a box’ on behalf of a friend.The scheme also enables donors to set up a gift list for a special event, such as wedding, christening or Bar Mitzvah.
The scheme was trialled in seven countries, including the UK, Ireland, Canada, the US and Germany and UNICEF now plans to roll the service out across other territories. The Geneva-based international welfare charity has already directly approached a number of marketing services agencies regarding the brief, which will involve the creation of a ‘core creative concept’.
-Source: Brand Republic
