Media
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// refinery unrefined 29rooms
// Shoppers Drug Mart partnered with leading global media and entertainment company Refinery29 to create an ultra immersive experiential room in a Toronto-based pop-up called 29rooms....
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// SDM beauty pros
// Shoppers Drug Mart selected their talented finalists for the Shoppers Beauty Pros program. Each finalist brings their own unique take on beauty. This...
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// brand building north
// Chris Powell is editor and co-founder of The Message, a new voice for Canada’s marketing, media, advertising and commercial creative sectors and authored the...
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// sl evolves
Sid Lee | Reel 2018 (EN) The world is changing and so did global ad agency Sid Lee. The new Sid Lee says hi. Time...
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// design delusion
An unexpected and unintentional misstep showed up on the cover of The Washington Post Express last week. It was dubbed the most epic design fail of the...
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// #POF
// International creative video battle series, #PixelsOfFury, continues its “furiouser + furiouser” attitude, returning for another year of live competitions in Toronto. 2013 marked a pretty big year for Pixels...
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// go pro
// An amazing curation of the top ads of the 21st century via AdAge led to viewing an enjoyable UGC spot via photographer Josh Maready using a GoPro...
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// #debTO
// The “dîner en blanc” concept was born in Paris 25 years ago. On Sept.17 Toronto + team will host their version of the now international...
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// moving mouths & people
// Uber connects riders to drivers through a mobile app (instant luxury taxi service). They recently played with foodie outings by teaming up with the Chefs Feed food app, offering...
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// brand drops for fools
// ‘Dropped’ Apr/1: An original partnership between a Seattle-based ad agency and the scientific community inspired scent-based marketing. Brand Drops was announced as the world’s first...